:30 NBC Spot
For the 2009 FINA Swimming World Championships in Rome, we partnered with NBC and Universal Sports for several national broadcast spots, a product placement segment, and a cross-promotional interactive campaign.

TYRlive
We also created TYRlive (see video above), a campaign minisite which broadcast live updates via text, Twitter and video feeds. The site was designed and developed by Alex "Webmaster" Coleman.

NBC World Championship Media Buy

Team USA shirt by Hydro74