:30 NBC Spot
For the 2009 FINA Swimming World Championships in Rome, we partnered with NBC and Universal Sports for several national broadcast spots, a product placement segment, and a cross-promotional interactive campaign.

TYRlive
We also created TYRlive (see video above), a campaign minisite which broadcast live updates via text, Twitter and video feeds (that I shot while at the event in Rome). The site was designed and developed by Alex "Webmaster" Coleman.